Logo – Which identifies a business in its simplest form with the use of a mark or icon. And now, because internet browsers can display your logo icon…..the logo is an important element of branding-it is the first visualization a web visitor will see.
Identity – Which is the visual aspects that form the instant recognition. We all know them, CocaCola, Apple, Mercedes….instantly we recognize who the business is, by their colors, by their products, by their design, by their packaging.
Brand –The brand immediately defines the company…..whether they are a big corporation,
or a small business, all of the components that make a business unique.